Guernsey’s Brings its Auction of Asherwood Estate to Proxibid Bid Live Online and Support the Great American Songbook Foundation

Omaha, NE and Carmel, IN—November 12, 2018—Proxibid, the most trusted way to connect buyers and sellers of highly valued items, has been selected by Guernsey’s to provide live online bidding when the contents of Asherwood Estate are auctioned off later this month. The live auction will take place November 17 and 18 at the Booth Tarkington Civic Center in Carmel, Indiana, with live online bidding on Proxibid.


Asherwood Estate, one of the most renowned private homes in the US, includes a 50,000 square foot mansion, large second home, and private golf clubhouse on 106 acres in Carmel, Indiana. The house was built as the private home of Mel and Bren Simon, part of the family that owns Simon Property Group and the Indiana Pacers. Following Mr. Simon’s death, Mrs. Simon donated home and nearly all is contents to the Great American Songbook Foundation, which is dedicated to preserving America’s rich musical legacy.


Now, the Great American Songbook Foundation is selling the entire contents of Asherwood in an unreserved auction for the ages. Hundreds of lots of antique and custom-made 20th century furniture, furnishings and décor, important artworks, Oriental rugs, and more, all in near pristine condition will be sold to the highest bidder. Also crossing the auction block will be a large selection of antique books from the home’s private library.


Feature items available in the Asherwood Estate auction include:


“Asherwood is one of the most esteemed private homes in the country,” said Arlan Ettinger, President of Guernsey’s. “We are pleased to work with partners like Proxibid to ensure anyone who desires can bid on the unique items available as part of this collection. Whether bidding onsite or online, this is sure to be a lively auction collectors will not want to miss.”


Online bidders can rest assured, their transactions are secure when they bid live on Proxibid. Proxibid offers the industry’s most comprehensive risk management system, designed specifically to manage high dollar transactions like the fine art, antiques, collectibles, and furniture available in this auction. Proxibid’s robust online bidding platform is powered by enterprise-class technology and infrastructure trusted by the world’s largest auction companies, and boasts a 99.9+ percent uptime, making it the safest place to buy highly valued items.


For more information, to view auction catalogs, or to bid, please visit



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About Proxibid

Proxibid provides auction companies and asset owners with access to the most trusted way to buy and sell highly valued items online. More than $6 billion in inventory passes through Proxibid’s Marketplace annually via live and timed auctions, and Buy Now and Make Offer capabilities, across 16 categories including heavy equipment; industrial machinery; real estate; fine art; antiques and collectibles, and more.


Founded in 2001, Proxibid is headquartered in Omaha, NE with offices in London. For more information about Proxibid, please visit


About Guernsey’s

In its forty-third year, Guernsey’s has built a reputation as the auction house known for representing the most extraordinary properties. From the largest auction in history (the ocean liner S.S. United States) to vintage racing cars on to artwork from the Soviet Union, pre-Castro Cuban cigars and the $3 million baseball, the firm has few rivals when it comes to the presentation of wildly diverse artwork and artifacts. The John F. Kennedy, Franklin Roosevelt, Princess Diana, Elvis Presley, Jerry Garcia, John Coltrane, Dick Clark, Mickey Mantle and the Beatles events were all conducted by Guernsey’s. The auction house is particularly proud of its work with the Library of Congress in the preservation of the complete Rosa Parks Archive.