The Finest and Artist Laurance Rassin Partner to Raise Funds and Awareness for BCRF

Omaha, NE – December 4, 2013 – The Finest (www.thefinest.com), a sophisticated online Marketplace for fine art and rare memorabilia, has partnered with artist Laurance Rassin to bring a timed auction of his work online via The Finest. The works are currently available for viewing at booth e115 at Red Dot Art Fair Miami or online at www.thefinest.com/reddot, where buyers can place bids until Thursday, December 19. Twenty-five percent of the purchase price/ from the sale of Mr. Rassin’s work will benefit The Breast Cancer Research Foundation (www.bcrfcure.org).

Laurance Rassin is the artistic director and founding member of The New Blue Riders, a 21st century contemporary art movement. Six of Mr. Rassin’s signature, large scale impasto oil paintings are now available for online bidding and instant purchase via The Finest. Known for interjecting humor and whimsy into his paintings, Mr. Rassin’s works have been featured in several galleries and auction houses throughout Manhattan. Now, buyers from across the globe will have the opportunity to bid on and purchase featured pieces including:

•    Bull, 2009: Oil on canvas, 48×72 inches

•    The Journey, 2013: Oil on canvas, 24×72 inches

•    Midnight Sojourn, 2013: Oil on canvas 48×60 inches

•    Seaside Sojourn, 2012: Oil on canvas, 40×40 inches

•    The Gaze, 2013: Oil on canvas, 40×40 inches

•    Picture Book, 2011: Oil on canvas, 24×48 inches

Buyers will have the opportunity to view the pieces in person at booth L100 at the Red Dot Art Fair Miami from December 3-8, or online at www.thefinest.com/reddot. Bid online or purchase instantly until December 19 at 6 pm Eastern.

For more information about The Finest, to view the online catalog or to make a purchase in this sale, please visit www.thefinest.com/reddot.

About The Finest

The Finest taps into the spirit of the collector, the buyer and the seller of fine, rare objects – fine art, antiques and collectibles. The site curates stories, commentary and criticism from the industry’s top sources and provides commerce opportunities with leading auction companies and galleries – always with the collector in mind – to bring an online experience unlike any other.

Only The Finest boasts a safe online Marketplace for buyers and sellers, unlimited exposure to world-class auction companies and galleries, and the highest level of customer service and support in the industry.  Powered by Proxibid, The Finest offers the most sophisticated online commerce experience for the fine art enthusiast.  Learn more at www.thefinest.com.

About The Breast Cancer Research Foundation®

The Breast Cancer Research Foundation (BCRF) advances the world’s most promising research to eradicate breast cancer in our lifetime. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $465 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. This year, they invested $45 million in the work of more than 200 researchers at leading medical institutions across six continents. By spending 91 cents of every dollar on research and public awareness, BCRF remains one of the nation’s most fiscally responsible charities. It is the only breast cancer organization with an “A+” from CharityWatch, and have been awarded a 4-star rating from Charity Navigator 11 times since 2002. Join us at www.bcrfcure.org.

About Laurance Rassin

Laurance Rassin is the artistic director and founding member of The New Blue Riders, a twenty-first century contemporary art movement. He creates a sumptuous, color filled world, enveloping his audience in signature large-scale impasto oil paintings, bronze sculptures, ceramics, tapestries, and textiles. Through his work, he weaves an over-arching narrative with his original works of art, infusing humor to his whimsical characters and interior scenes allowing his fictional, almost cinematic stories, to unfold. Rassin is the first contemporary artist to preside over the closing bell at NASDAQ and has appeared in the Financial Times, Newsweek, The Daily Beast, The New York Daily News, Women’s Wear Daily, Departures Magazine, Star Magazine, New York Social Diary, Palm Beach Post, Palm Beach Daily News, Palm Beach Art Magazine, Philadelphia Daily News, Philadelphia Business Journal, Sing Tao Daily, WNBC NY, Bravo and MTV Networks.