We are committed to serving auctioneers as a trusted digital partner. We invest heavily in the industry because we know that combining the right auctioneer technology and marketing toolkit with the most trusted online buying environment for bidders, enables auctioneers to maximize asset value and run successful online businesses.
Posting a sale 10 days in advance delivers 74% more registrations and up to 141% more visitors
Take-away #1 – Sales that were live for 10 days delivered 74% more registrations
Take-away #2 – Upload your sale early and drive 141% more visitors per auction
Upload Early and Drive More Registrations
Q: Is there is an optimum time to upload a sale?
A: There is a clear benefit to uploading your auction catalog to Proxibid as early as possible:
A recent Proxibid study compared the performance of catalogs uploaded within 4 days of auction day, with the performance of catalogs which were uploaded within 10 days of auction day. The result was clear – more time with auction catalog online results in big gains for your auction.
The greater the amount of time auction catalog online, the more registrations an auction receives. The 74% increase in registrations is significant, however, there is another benefit – an uplift in lots sold.
The more time an auction catalog is online, the greater the visibility of your auction:
- Due to the optimization of Proxibid, major search engines will identify your lots and help them appear in more search results
- Email triggers that Proxibid presents to bidders gain greater traction
- Digital marketing can be scheduled to optimize success
The average number of watch lists per auction increases by 153%. Watch lists are an important tool for your bidders – driving bid and win conversion.
Contact your Account Manager today to learn more about our Watchlist Trigger program!
We Invest in CRM – Triggered Emails Drive Sales
The Proxibid CRM team has enhanced the triggered email program, we now have many new options to notify customers when new catalogs are uploaded, when watch listed items are coming up for auction or when an item, they may be interested in, has appeared on the marketplace. Take advantage of this powerful bidder tool!
The increase in customers viewing your auction helps to familiarize bidders with your brand and your category specialization, but it also translates to improved financial returns. Sales that were online for over twice the amount of time, delivered a 28% increase in the average lot sale value, improving the prices achieved for your consigners.
Digital Marketing Programmes Deliver Strong ROI
Increasing registrants and improving bidder awareness of your brand are two key objectives for supporting your auction with digital marketing. However, the effectiveness of digital assets can be affected by how long an auction catalog is published. Having your marketing assets online for longer increases the number of impressions and engagement they receive.
Timing truly is key, make sure you are boosting your auction performance by getting your catalog online as soon as possible. Your Account Manager is here to support building out the optimal plan for your business. Contact us today!